Integrity implies that competitive advantage and commercial success are derived through the application of superior individual and collective skill and not through the use of manipulative or deceptive devices or practices.
European Venture Capital Association Handbook, January 2012
This quote, taken from the EVCA’s handbook, appears slightly idealistic at first reading. We all know that superior personal and collective skills are not always rewarded in business life. However, innovation in business is probably based on the same ideals. From this perspective, an innovative company can be seen as a group of individuals that have superior collective skills.
Innovation Models 